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Greg Jinkerson's avatar

This is great.

One of the strangest aspects of the recent Oliver Anthony blowup was the blatantly astroturfed campaign to hype how 'genuine/real/authentically American' his voice and look and lyrics were. No. The group who pushed his song "Rich Men North of Richmond" were aiming to simulate the phenomenon, in realtime and online, of a spontaneous cause celebre whose Everyman insights seized the attention of the People, causing them to foist a populist crown onto his hoary red head.

But as it turned out, the whole thing was assembled by one of the marketers of the Daily Wire, several of whose talking heads were found bloviating on Twitter about how shocking it was to finally find a real American saying Real Things about those heckin' commies in the big bad Washington City while he hung out with his dogs in a ratty T-shirt in the woods, all conveniently captured on state-of-the-art video equipment he kinda stumbled upon near his trailer.

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Kerwin's avatar

One thing I didn't really talk about was how the manner in which something is distributed or advertised is increasingly becoming a measurement of authenticity for a lot of people. So with this Anthony guy, it seems like he passes well enough as the guy he claims to be. I don't think I've seen anyone say that his public self-presentation is incongruous with his private life, or even a major departure from the type of music he's aiming to play. But the way he's been promoted has bothered a vocal minority, since they want the narrative behind his success to be legitimate. This seems to be like a new version of "selling out," except it's hard to blame Anthony himself for it; it's more of an indictment against the people behind him, with the dismissal of his music as a sort of collateral damage.

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BVMWINGWHIJSMFTINNTUTH's avatar

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BVMWINGWHIJSMFTINNTUTH's avatar

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